Connie Terwilliger - Script Sample

CD-ROM for Texaco StarMarts
Written June 1997 - First few segments of a 20 page script

Main Menu Screen
This screen consists of an interesting graphic background with 11 buttons and headlines. As the mouse is moved over each button and/or title, the image will be highlighted.

What Do We Want to Discuss?
  • Your motivation and business strategy
  • Basic business concepts
  • Our philosophy and culture·
  • Franchising and our concept of strategic partnership
  • Our concept
  • How the store operates and makes money·
  • Star Mart support systems
  • The investment
  • Testimonials
  • Operating Manuals
  • Point Of Sale
    		•  [No narration necessary at this point]

    Sub-Menu #1 - Your Motivation and Business Strategy
    This screen consists of 4 Buttons and Titles over an interesting graphic background. Again, as the mouse moves over a specific button and/or title, it will be highlighted

  • What is Motivating You?
  • Your Business Strategy Choices
  • What is the Purpose of Business?
  • What is Marketing?
    		•  [No narration necessary at this point]

    Sub-Menu #1.1 - What is Motivating You?
    A video window will appear over one portion of our established interesting background and run during at least the first part of this paragraph. Bullets will appear as mentioned in the copy.

    What is Motivating You?
  • Where are you today?
  • Where did you want to be today?
  • Where do you want to be in the future?
  • How does the Star Mart investment fit with your other investments?
  • Why do you want to invest in the Star Mart business opportunity?
  • Single unit? Multi-units?
    		•  [Narration]

    One of the first steps in determining if you should invest in the Star Mart business opportunity is to look at your motivation. It’s time to take a personal inventory of your life and career. Ask yourself a couple of questions. Where are you right now - today? Is this where you wanted to be today? Now consider where you want to be in the future. How will you get there? Look at your current investments. How does the Star Mart investment fit with these other investments? OK, let’s say that the investment would fit -- ask yourself this -- Why do you want to invest in the Star Mart business opportunity? If you do invest - would you want a single unit or multi units?

    Sub-Menu #1.2 - Your Business Strategy Choices
    This segment will feature a montage of images that feature people and company logos. It can include some other franchise networks, as well as Star Mart, as this is still in the overview stage.

    Bullets will be used as necessary
  • Independent
  • Interdependent (Franchisee/Strategic-Partner)

    • These are from the existing Power Point Presentation

    		 [Narration]

    There are two main types of business strategies -- Independent and Interdependent. Franchising is Interdependent - a strategic-partnership, where together - the franchisee and the franchiser build brand loyalty and increase market share. Star Mart is not looking for investors. We’re looking for strategic partners to accept the challenge of actively building our markets.

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