Connie Terwilliger - Script Sample
Trade Show - Product Introduction
Written for ENCAD and Staylor-Made Communications
| Clouds with ENCAD logo | [MUSIC/SFX] |
| Cross dissolve to single boxed image (11x17
aspect ratio) floating across the screen Inside we see a GA Creative type
working on a project on the computer screen. Title Float:
Designers |
[NARRATION]
Break out of that 11 X 17 world ... |
| Using a yet to be determined graphical device -- taking advantage of the arched shape seen in the brochure, "the shooting star" idea we were discussing, for example-- the screen changes and the person and work are now full screen for a moment with bigger output. | [MUSIC/SFX] |
| An arched shape (see brochure) wipes across the screen
to expose the clouds again with another box (can be a different shape this
time) comes floating on the screen - this time with a sign maker in a low-tech
environment.Title Float:
Sign Makers |
[NARRATION]
Set new standards of productivity... |
| The "shooting start" effect again flashes across the screen -- changing the image -- and the person and the work are now full screen for a moment with a hi-tech feeling to this scene. | [MUSIC/SFX] |
| The arched shape again wipes across the screen to expose the clouds with the final floating box - this time with a CAD engineer working on a 2-D drawing.Title Float: Engineers Architects | [NARRATION]
And take your results to the Extreme. |
| The "shooting star" effect changes the screen once again and the person and work are now full screen with 3-D output. | [MUSIC/SFX] |
| Dissolve through to a zoom out on the Croma24 ending with a hero shot of 2 Croma24s - one on a desktop and one in a floor stand. I see this almost matching the shape of the wipe effect and then you see (as the shot widens) that it is the real thing.If this is reshot, consideration should be given to the colors and look of the brochure cover. | [NARRATION]
Croma24 -- a serious graphics tool -- at an affordable price. Finally - Extreme Color Printing is within reach of every creative professional. |
| Bring in ENCAD logo to end this shot. | From the people who invented wide-format
color inkjet printing - ENCAD. |
| Croma24 in use | ENCAD’s newest product -- Croma24 -- is in
direct response to customer needs for a powerful, yet inexpensive, wide-format printer. |
| CAD Market | Croma24 is the right tool for engineers and
architects who want to stretch their imagination and their output. Small firms can now enjoy the many benefits of wide-format technology. Larger firms can afford several of these desktop printers -- increasing productivity. |
| Images as described, using the same type of title treatment as found in the brochures. | Whether printing or plotting, Croma24 generates
everything from everyday project schedules -- to complex mechanical line drawings -- to photo realistic 3-D renderings. With images so real and so large, clients feel like they could step right into your work. |
| Transitional Device using the same arched screen wipe to get from CAD to Sign Market. | [MUSIC/SFX] |
| Sign Shops - Photographers - Silkscreeners | Croma24 is the only choice for traditional sign
shops, photographers and silk screeners transitioning to the digital world. If you’ve always wanted ENCAD NovaJet quality, but couldn’t afford it -- run this by your accountant. |
| Images with title treatment Floating Title:] Starting Under $2000 |
Croma24 is the first wide-format color inkjet to
break the two-thousand dollar barrier. Now you can create larger, more detailed designs ... and do it faster and more cost effectively. |
| Feeder action, etc. | With its built-in roll feeder and automatic cutter,
photographers can do their own enlargements - saving time and keeping the profits closer to home. The formula for success is simple - |
| Image changes to show wide format with title
treatment.
24" Wide-Format |
Wide-format printing ... |
| Image changes to show wide format with title treatment.
Easy To Use |
In a simple and easy to use package ... |
| Image changes to show wide format with title
treatment.
Affordable |
At an affordable price ... |
| Image changes to show wide format with title
treatment.
Extreme Color Printing |
With no compromise on color quality. |
| Transitional wipe ... | [MUSIC/SFX] |
| Graphics Arts Market - use a variety of images that say graphics arts. Illustrate the copy as much as possible. Show small footprint in office environment. | Graphics Arts professionals can break out of the
limitations of tabloid sized printers. With output reaching up to 2 feet wide by 15 feet long, the ENCAD Croma24 produces full-sized story boards without tiling. From packaging prototypes to the big presentation, Croma24 saves time and money by minimizing reliance on outside service bureaus. It’s low price and small footprint make it practical for small office - home office use. Croma24 sits right on your desk, or moves easily from workstation to workstation. ENCAD Croma24 literally expands your options. Cost effective short runs of full-color images on a wide range of paper stock are now a reality. |
| Extreme Color Printing - Inks and Media message | Probably the most amazing thing about the
Croma24 is that this entry level ENCAD printer produces the same brilliant, repeatable color found in ENCAD’s higher-end printers. |
| Color range | It’s color that challenges conventional 4-color
printing. You simply have to see .. to believe. |
| Quality Imaging Supplies - pull from stock footage for these shots. | We call it Extreme Color Printing and it’s only
possible using ENCAD’s proven printer technology combined with our Quality Imaging Supplies...exceptionally pure and perfectly matched inks and specially coated media. This total printing solution ensures quick drying times and incredible results -- whether printing on vinyl, film, paper or even canvas. |
| Inks - including new outdoor inks. | And depending on your needs, you can choose the
economical Graphic Standard inks, the unmatched range of our Graphic Arts inks, or ENCAD’s newest pigmented Graphic Outdoor inks. The results are the same - guaranteed Extreme Color Printing. |
| Transitional arched shaped wipe effect | [MUSIC/SFX] |
| Beatuy shots of Croma24 with lots of imagery that it could produce. | Croma24 is the newest addition to ENCAD’s full
range of digital imaging solutions ... inkjet products and accessories that continue to lead the market and set new standards for the Graphic Professional. Around the world -- engineers and architects, designers and artists, sign makers and photographers rely on ENCAD to provide the total solution. |
| Final Croma24 beauty shots. | Your ideas. Your output. Your livelihood. See what
the ENCAD Croma24 can do for your creative thinking and your bottom line. |
| Call to Action - include web site address | For more information, visit our web site at
www.encad.com -- or ask your authorized ENCAD dealer for more information about the affordable alternative -- Croma24. Take your results to the Extreme with ENCAD. |