Connie Terwilliger - Script Sample

Hard Sell Commercials
Written January 1998 for Cruise Holidays International
:40 spots for insertion in 30 minute infomercials

Small boxes move up screen along left edge with wonderful Caribbean scenes. Background is a map of the Western Caribbean with the right two-thirds providing backdrop for Itinerary names. As each place is mentioned fly on title:

Western Caribbean
7 Days
Majesty of the Seas
Miami
Labadee
Ocho Rios, Jamaica
Grand Cayman
Cozumel, Mexico

 Set sail on the vacation you've always dreamed of --

7 unforgettable days aboard Royal Caribbean's

beloved Majesty of the Seas.

From Miami, cruise to Labadee, one of Royal

Caribbean's private islands. Bask in the beauty of

Ocho Rios, Jamaica and Grand Cayman. Then on to

sunny Cozumel, Mexico.

Map background changes to wide shot of luscious, but uncomplicated Caribbean scene. Add Cruise Line logo to top of screen. Add phone number. Add titles as called out:

Regular Price $???

Bring in Cruise Holidays "boat", "LOW Airfare Available" Sticker and large price:

NOW ONLY $??? Per person, per couple

Bring in 2nd line:
Save $??? Per couple!

Change sticker to "FREE Cabin Upgrade"

Change 2nd line:
Move up to a cabin with a view!

Change sticker "CALL NOW - Space is Limited"

Change 2nd line:
Call Cruise Holidays today!

 This fantastic cruise is well worth the regular

brochure price you see here.

But by calling Cruise Holidays today, just look at the

money you'll save. Plus, through this special

television offer we'll give you a free cabin upgrade.

Not just minimum accommodations, but a cabin

with a view.

Cruise the Western Caribbean in luxury at a price

you can truly afford.

With prices this inviting, you'll have to act quickly.

Space is limited, so call today.

[Return to Writing Credits]