Designed to inform employees about a new communications system Written by Connie Terwilliger - Winter 2001
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(TELECOMMUNICATIONS COMPANY) Logo
treatment – this could be something that has already been created by
(TELECOMMUNICATIONS COMPANY). Please let (PRODUCTION COMPANY) know if
something like this exists. |
[Appropriate music to enhance the logo.] If there is some standard (TELECOMMUNICATIONS
COMPANY) logo music, please let (PRODUCTION COMPANY) know. |
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Fade to series of internal stock footage shots that
show technicians on the job in various locations combined with newly
shot video of Fleet Management software and hardware. There should be an
obvious mix of states shown, as well as diversity in the faces of the
employees. There should also be some shots of customers using wireless
technology or other high-tech gear. |
[Natural sound of technicians and dispatchers doing
standard calls.] Suggest audio taping one
or two hours of this activity at a service center. If the recording is
clean enough, we could take selected pieces and use them as it is, or we
can transcribe and re-record using professional talent. |
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Shots continue. Bring in a hero shot of a
(TELECOMMUNICATIONS COMPANY) vehicle with three antennae. Include a
technician in the shot moving around vehicle getting equipment for job. |
[Narration] Here at
(TELECOMMUNICATIONS COMPANY) – just like the rest of the world – the
wireless revolution is changing what we do and how we do it.
In order to compete -- to grow -- to survive -- we have to keep
pace with technology – and use the tools we offer to our customers. |
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Freeze the action at a strategic point for the opening
title. (TELECOMMUNICATIONS COMPANY)
Fleet Management
System Keeping Pace with
Technology |
[Music up] |
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Action continues with hero vehicle and technician
getting in cab to check job instructions. |
Wireless technology is making the
day-to-day business of dispatching technicians more efficient and safer. |
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Shot of technician working with TechAccess equipment in
their vehicle – show diagrams on monitor. |
You already understand the power and
potential of TechNet. Wireless technology lets you download the data you
need when you need it – without having a truck full of diagrams you
may not use. |
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Technician driving off in vehicle with antennae clearly
visible in shot. Followed by a shot of the GUI showing the location of a
vehicle moving on the screen. |
The new Fleet Management System is the
next step in creating a total dynamic dispatching system that instantly
recognizes and responds to real-time situations. |
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Map of the South East portion of the U.S. highlighting
the overall (TELECOMMUNICATIONS COMPANY) area, and then systematically
highlight the areas where the system is being installed. |
When fully installed, the system will
connect nearly 90 percent of the (TELECOMMUNICATIONS COMPANY) territory. |
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Dissolve to animated graphic to show the system
overview – with title that says: System Overview
Depending on how the graphic is created, we may only be
seeing portions of it as we move through this overview sequence. |
[Audio transition –more call center sound bites.] Here’s how the whole system is going
to work… |
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Simple animation linking the vehicles, the satellites
and the towers -- first the “Mobile Fleet” vehicles. |
Our mobile fleet will be connected –
wirelessly – from where ever you are in the region – using a
combination of |
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Then highlight the GPS satellite. |
Global Positioning
Satellites – or GPS…the same kind of navigational technology
developed for the military that can also locate that prime fishing hole
again… |
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Highlight the towers. Add real photo or footage of one
of these towers in a portion of the screen. |
… and transmitter/receiver towers
hooked up to our Wireless Voice and Data Networks. |
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Highlight one of the vehicles in the fleet. Add footage
of ICU or antenna or hand-held key. |
Each vehicle will also have an Alert
Transmitter standing by to transmit location data in case of an
emergency. |
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Highlight the Data Center area and the Network
Interface Servers and the GPS Application Server. |
The signals from the Mobile Fleet move
into and out of the Data Center through powerful servers that control
the data flow. |
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Follow signal from Data Center to the Service Centers.
Highlight the Service Centers and add shot of supervisor interacting
with software at terminal. |
A high-speed Local Area Network –
called a LAN – or a dial-up connection speeds data flow between you
and your Service Center. |
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Highlight Nashville and Charlotte Network Response
Center and add photo or footage of people working at Response Terminals. |
One of the key features of the new
Fleet Management System is safety -- and in an emergency your signal is
routed directly to the closest (TELECOMMUNICATIONS COMPANY) Network
Response Center. |
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New hero vehicle and hero technician in a new location
that feels different from the first. Add title: System Specifics
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[Music bridge or more
call center sounds] |
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Close up of the three antennae on top of the vehicle.
Shoot this shot long enough so that it can be manipulated in post
production to highlight each antennae as needed for script. |
The three antennae on your vehicle
work together. |
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Highlight the GPS antenna. Then cut away to live action
footage of technician doing job. |
The GPS antenna is the basis for the
dynamic dispatching system. It not only helps you reduce your windshield
time -- which improves productivity – which improves the bottom line
–which improves profits – which – well, you get the idea – |
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Footage of different technician with emergency
situation (need to determine good example that will be continued
later in the program – a fall?) in different location than the
current “hero” technician. |
… it also provides a way to locate
your vehicle if an emergency comes up. We’ll talk more about how this
works in a moment. |
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Highlight BSWD antenna |
This antenna transmits and receives
signals from the (TELECOMMUNICATIONS COMPANY) Wireless Data Network. |
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Back to antenna shot and highlight next antenna |
And the third antenna is the Remote
Alert antenna, which is a key element in the safety aspect of the
system. |
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Live footage of technician at same
vehicle doing something that will let us see where the In-Vehicle
Control Unit is located on the back wall of the cab area. Fill extra
time with shot of animated signals going to and from the vehicle as was
developed for Scene 11-14. |
Each vehicle equipped
with the Fleet Management System has an In-Vehicle Control Unit – or
ICU – mounted on the back wall of the cab … which coordinates
incoming and outgoing data from the three antennae. |
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Freeze frame antenna shot, screen back and insert
graphic with FCC statement as needed to meet requirements. |
By the way, this system
has been evaluated for possible harmful radio frequency exposure. And
although the Effective Radiated Power is well below the minimum set by
the FCC, it’s a good idea to stay clear of the transmitting antenna
while the vehicle is operating. |
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Show call button on dashboard. |
Each service vehicle also has an Alert
Call Button located on the dashboard where you can get to it quickly. |
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Show call button inside cage area of vehicle with side
door. |
If you have van with a sliding side
door, you will find another Alert Call button mounted just inside the
doors on the cage area. |
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Show call button in tool bin on same side at the
antenna is located. |
Vehicles with no inside storage area
will have the alert button mounted in the tool bin on the same side of
the vehicle as the antenna. |
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A way to show why the technician would need a hand-held
Remote Alert might be to show him/her away from truck and stuck
someplace. Tool belt hooked to something? |
Each vehicle will also
have two Remote Alert Transmitters – attached your vehicle keys. These
hand-held Alert Buttons are pre-programmed to the ICU in the vehicle and
won’t work with another vehicle. |
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Long paragraph – need to find images to cover it if
we keep it in. What happens to the system when it “wakes up” or goes
to “sleep?” |
You don’t have to worry about
turning the system on or off – it is programmed to automatically
“wake up” when the vehicle is started at the beginning of a shift
and go into “sleep” mode after the engine has been shut down for a
while. It will also “wake up” anytime one of the alert buttons is
pressed. |
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New “hero” technician in new location that again
looks like it is in a different (TELECOMMUNICATIONS COMPANY) Region. Add
title: Alert Calls
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[Music bridge or call center sounds] |