Connie Terwilliger - Script Sample

Employee Communication - Product Anniversary
Written for Qualcomm -- received  Communicator 2000 -- Award of Distinction for script


Black and white image -- QUALCOMM logo flies around rotating globe -- ala old RKO plane around world, but without the radio tower part (due to time crunch). If time permits -- add some sort of cell phone to top of world instead of radio tower. A title can appear:
 
 

Time Marches On…
[FANFARE]

[OLD-FASHIONED ANNOUNCER]

Time Marches On! [SECOND FANFARE]
Add second title (something about CDMA and 10 years):

CDMA -- Still Calling After 10 Full Years

And cross dissolve out of globe to treated video footage and photos of this event in '89 so that it looks like old news reel film. There is some old WWII footage and modern tank stuff from one of the 4 Square produced videos that could be used here.
[OLD-FASHIONED ANNOUNCER]
November, 1989 -- the most important month since the founding of Qualcomm -- is drawing to a close. A month that saw the proposal and demonstration of the first digital cellular system using CDMA -- a system based on spread spectrum technology developed by the military to improve the communication of its fighting forces. It was a month whose full significance was not known until a year later when …(interrupted by second voice.) 
Freeze footage
[YOUTHFUL ANNOUNCER]
Cut! Cut! (or -- OK, OK! Something that interrupts …)
[SFX -- FILM BREAKING, FLAPPING IN PROJECTOR]
[YOUTHFUL ANNOUNCER]
Don't you think this approach is a bit --- uh -- analog?
[OLD-FASHIONED ANNOUNCER]
Well…maybe … a little.
[YOUTHFUL ANNOUNCER]
Here. Let's move 'em into the 90's -- 

Images start moving again -- this time in full color, no treatment. Pace is much faster and a graphic time line is introduced that "travels" across the lower third part of the screen. 

 
[MUSIC CHANGES -- FAST PACED -- TECHNO DRIVEN]
Box comes full screen for a few seconds while we see some of the earliest CDMA footage available. If AT&T, Motorola and Fujitsu logos are available, fade them on and off.
 
 

[YOUTHFUL ANNOUNCER]

… the beginning of the digital age. Hey, AT&T, Motorola and Fujitsu signed CDMA licensing agreements.
[OLD-FASHIONED ANNOUNCER]

(still sounding old-fashioned)

And it was also in 1990 that NYNEX and QUALCOMM successfully demonstrated CDMA in midtown Manhattan.
[YOUTHFUL ANNOUNCER]
(Clears throat) Um -- the 90's?
[OLD-FASHIONED ANNOUNCER]
Right. Sorry.
Time line is visible again. Dates have moved down a little bit, so that 1991 is most prominent. New video box is seen, that comes full screen and can include some of the earliest people and factory stuff, as well as some OmniTRACS footage. Also look for patent forms that can be scanned in and layered with some footage that looks like R&D..
 
 

[YOUTHFUL ANNOUNCER]

By 1991, more companies signed CDMA support and license agreements.
[OLD-FASHIONED ANNOUNCER]

(Trying to sound "cool", but only barely}

And QUALCOMM was awarded the CDMA power control patent.
[YOUTHFUL ANNOUNCER]
Hey, that's better.
[OLD-FASHIONED ANNOUNCER]
Thank you.
Time line is visible again. Dates have moved down a little bit, so that 1992 is most prominent. Repeat the pattern of video box coming full screen. Video can include factory shots with people, network equipment and chips and more OmniTRACS footage.
 
 

[OLD-FASHIONED ANNOUNCER]

Time was marching on for Qualcomm -- Before the end of 1992, OmniTRACS terminal shipments topped 30 thousand.
[YOUTHFUL ANNOUNCER]
And our chips got smarter with the Viterbi decoder.
Time line is visible again. Dates have moved down a little bit, so that 1993 is most prominent. Video can include CD-3000 and CD-7000 first generation phones.
 
 

[OLD-FASHIONED ANNOUNCER]

(Coolness is still on the horizon for this guy.)

1993 was a milestone year. With quality as our differentiator, CDMA is adopted as a North American digital cellular standard.
[YOUTHFUL ANNOUNCER]
We had our first handset orders -- and we were into our second generation of CDMA chips.
Time line is visible again. Dates have moved down a little bit, so that 1994 is most prominent. Video can include Sony, phone manufacturing, the family of products and 100 thousandth OmniTRACS terminal.
 
 

[OLD-FASHIONED ANNOUNCER]

(Slips back a bit on his efforts to sound hip.)

On the international front, the tempo of activity was increasing -- with QUALCOMM offices springing up in such far flung corners of the planet as Beijing, New Dehli and Buenos Aires.
[YOUTHFUL ANNOUNCER]

(Playfully trying to sound old-fashioned for first part.)

And back on the home front -- we made our 100 thousandth OmniTRACS terminal.
Time line is visible again. Dates have moved down a little bit, so that 1995 is most prominent. Video can include Sony, phone manufacturing, QCP-800 phone, Hong Kong skyline and people using phones -- see 4 Square tapes again.
 
 

[YOUTHFUL ANNOUNCER]

By 1995, QUALCOMM phones were letting people talk longer than ever before.
[OLD-FASHIONED ANNOUNCER]
And the first commercial CDMA network was launched in Hong Kong using Qualcomm phones.
Time line is visible again. Dates have moved down a little bit, so that 1996 is most prominent. Video can include wireless local loop phone, the QCT-1000, India, Sanders agreement, NORTEL digital infrastructure equipment., Sprint and PrimeCo orders, Russia, Globalstar handset license agreement.
 
 

[YOUTHFUL ANNOUNCER]

Big dollars were changing hands in 96. We had 850 million dollars worth of phone orders from Sprint and PrimeCo.
[OLD-FASHIONED ANNOUNCER]
And CDMA technology was being incorporated into the world wide mobile satellite system -- Globastar.
Time line is visible again. Dates have moved down a little bit, so that 1997 is most prominent. Video might stay in the box this time and not come full screen -- it can include Q-phone, ASICs, Japan, QCP-820, QCP-1920 and QCP-2700 phones.
 
 

[YOUTHFUL ANNOUNCER]

Each generation of CDMA chips and feature laden phones were pushing QUALCOMM ahead of the pack.
Dissolve the prominent 1997 back to its proper spot in time line and bring 1998 up to be most prominent. The box with the 1997 footage goes away and is replaced by a new box in a different place on the screen. Video can include people using phones, Globalstar production if you have it, infrastructure footage.
 
 

[OLD-FASHIONED ANNOUNCER]

By early 1998 , CDMA had nearly 9 million subscribers. A testament to QUALCOMM technology.
[YOUTHFUL ANNOUNCER]
That -- and the price was coming down too.
Come full screen for a nice beauty shot of something that screams Qualcomm and then back to the Time line. Dates have moved down a little bit, so that 1999 is most prominent. Video can include 3rd generation of CDMA chips, QCP-860 and QCP-1960 phones, pdQ-800 and pdQ-1900 SmartPhones, GPS-1600, HDR -- The Internet Unleashed.
 
 

[YOUTHFUL ANNOUNCER]

And today -- in 1999 -- as we celebrate the 10th anniversary of the first CDMA call… we see a bright future on the horizon. 
[OLD-FASHIONED ANNOUNCER]

(Sounding more like a real person now --conversational.)



 

The 21st Century is calling and it wants high data rate wireless Internet technology. So that's what it'll get -- HDR technology from QUALCOMM. We're gonna unleash the Internet.
[YOUTHFUL ANNOUNCER]
Ooo -- that's the ticket. 

(Or some other expression that shows that this announcer is responding to the newer, hipper delivery of the Old-fashioned Announcer.)